March 8th, 2007


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jimbojones
09:50 pm - How much do you think it costs...
How much do you think it costs for a birth control pill to use your computer in an ad... but, um, not use your computer in an ad?

If you've seen the most recent "Loestrin" (low estrogen birth control pill, aka the one that's supposed to give you shorter periods) ad, the chick looks it up on a laptop. That laptop is clearly a Macintosh Powerbook - complete with backlit logo (and the keyboard is identical) - but the backlit logo in question weirdly isn't an apple. It's something vaguely unidentifiable - a butterfly? A uterus? A pair of fallopian tubes? But nevertheless, the laptop is very clearly a Mac powerbook - even down to the appearance of the OS and the way the browser wipes its way onto the desktop with a faux-3d "twist."

But the apple logo is switched out for something fake.

So... what does it cost, do you think, to get your distinctive laptop design used in a commercial... but not get your logo displayed? What, exactly, the "bargain rate" for computer platform exposure in a completely unrelated ad campaign?

I'm just curious here.

PS: it takes 2 fucking HOURS to get the Daylight Savings Time patch applied to a 3-server Exchange / Blackberry / 2K3 domain controller farm applied, including MANDATORY REBOOT (wtf?!) and only about 5 mins to get the same fix applied to pre-6.x BSD boxes? With no reboot needed, so I still have > 1,000 days of uptime on the ones isolated from power company fuckups? wtf? Somebody wanna explain that to me? What - microsoft SUCKS? NO YOU ARE KIDDING ME. OK, moving on now...


 
Current Mood: a litte drunkulated
Current Music: Weird Al Yankovic - Polkarama

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Comments:



 
[User Picture] From: discogravy
Date: March 9th, 2007 - 03:29 am
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PS: it takes 2 fucking HOURS to get the Daylight Savings Time patch applied to a 3-server Exchange / Blackberry / 2K3 domain controller farm applied, including MANDATORY REBOOT (wtf?!) and only about 5 mins to get the same fix applied to pre-6.x BSD boxes? With no reboot needed, so I still have > 1,000 days of uptime on the ones isolated from power company fuckups? wtf? Somebody wanna explain that to me? What - microsoft SUCKS? NO YOU ARE KIDDING ME. OK, moving on now...


why do people use excahnge? for the calendaring and public folders, skippy. the "patch" (ie, script/macro) that MS released has to pore through anything with a timestamp attached -- including logs, calendars, public folders, etc etc -- and adjust the time.

sed, awk and grep and scripts in *nix are considerably faster.


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 03:47 am
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Gross conceptual error, CHIEF, the datestamps on Exchange events are in UTC and therefore immune to fluctuations in local time.

No, MS just randomly needs to fucking reboot after changing something as goddamn trivial as the day that the localtime jumps forward or backwards an hour. Don't try to excuse it. It's not excusable. It's just... Microsoft.

(Actually APPLYING the patch only ("only!") takes ten minutes or so. The vast majority of that time was the reboot on the server farm - particularly given that they have to be brought down and back up again in a VERY specific order, because if for instance the Blackberry Enterprise server is brought up before the Exchange server is online HORRIBLE THINGS WILL HAPPEN and they will never ever ever readjust unless they're rebooted again and IN THE PROPER ORDER.

FUCK I hate microsoft.)


 
[User Picture] From: discogravy
Date: March 9th, 2007 - 04:15 am
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I don't know how big the exchange farms you're playing with are, but our xchng farm run ~10 servers w/ about 10K accounts spread over them. The times MS gave us for the patch being run on all of them (because it very specifically had to go through each account and change the times in calendars etc) was 10 accounts per minute (BEST time) or 3 accounts per minute (WORST time). We also have the joys of blackberry servers, goodlink servers and god knows what else.

Total aside: dude, desktop linux is completely here in ubuntu. seriously. with stupid-easy connections to smb servers (ie, very finder-Mac-OS-X-esque) and eye-candy that compares favorably to Vista (and by favorably I mean completely kicks it's ass cf:
)


 
[User Picture] From: discogravy
Date: March 9th, 2007 - 04:16 am
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[User Picture] From: jimbojones
Date: March 9th, 2007 - 04:21 am
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are you fucking kidding me? the datestamps AREN'T in UTC?

jesus fucking christ.

I just wrote my VERY FIRST FUKCING EVER sessions management framework in Perl for a CGI application and I had sense enough to make the timestamps for the hashes in Unix time to avoid issues with localtime fluctuations.

FUCK I HATE MICROSOFT. goddamn idiots. anybody else remember when MS *didn't* suck horrible diseased monkey ass? I swear to god that actually happened and I didn't just dream it.


 
[User Picture] From: discogravy
Date: March 9th, 2007 - 05:44 pm
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yeah, the powerhouse that was NT 3.5 ? uh...i mean NT4...no wait, definitely 2k (which actually wasn't bad but still had some stupid shit....)

I'm actually gonna load up Vista this weekend I think.

Thankfully my only DST responsibilities are the actual NTP servers we use (stratum 2 servers, no atomic clocks on-hand :) ) which is a simple "up2date -u" on the redhat boxes....


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 05:50 pm
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:: fondly dreams of an alternate world in which "Windows XP" was a layering of the Win2K GUI on top of a BSD-based foundation, a la OSX ::

btw I fucking hate hate HATE the Mac interface the more I use it. Holy god I didn't realize there WAS so much to hate. I can't set PRINT MARGINS in the fucking universal print dialogs? And they crow about how wonderful this is at developers.apple.com?

WTF M8


 
[User Picture] From: discogravy
Date: March 9th, 2007 - 06:05 pm
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try some of the 3rd party tools to change prefs....or CLI the change permanently. i heartily recommend you ask over at afp548.com.

until this last ubuntu+beryl combo, i considered mac os x "unix for the desktop done right". OS for consumer use should not be designed by committee, and when it's not...well, you get your unhappyness w/ the margins. i'm willing to bet 98% of users don't notice or care.


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 06:30 pm
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you misspelled "98% of mac users don't realize what's missing, they just know their document keeps printing out all fucked up."

that was certainly the case with my girlfriend, whose mac and whose document led me to this discovery in the first place. (and honestly, the Mac GUI feels like it WAS "designed by committee" to me. inconsistent as HELL. I'm reminded of the line from Bull Durham - "he fucks like he pitches - kinda all over the place.")


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 03:51 am
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$ uname -a
FreeBSD sc-vpn.coastalscience.com 5.0-RELEASE FreeBSD 5.0-RELEASE #0: Thu Jan 16 22:16:53 GMT 2003 root@hollin.btc.adaptec.com:/usr/obj/usr/src/sys/GENERIC i386
$ uptime
10:49PM up 997 days, 14:41, 2 users, load averages: 0.00, 0.00, 0.00


HAY GUESS WHAT MACHINE HAS BEEN UP FOR NEARLY A THOUSAND (directly connected to the internet and unhacked) DAYS NOW AND STILL SOMEWOW MANAGES TO KNOW WHAT TIME TO SWITCH TO EDT THIS YEAR?

NO REALLY GUESS


 
[User Picture] From: clme
Date: March 10th, 2007 - 05:41 am
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Blackberry sucks even worse than MS man, admit it. Oh man do they suck.

Then wonder "Why do the dates have to be changed on the damn email store as long as the server and workstation know what time it is" and try not to go insane. I mean, if someone has an appointment at 2:30am then... well... so? They'll get the '30 minutes overdue' message instead of the "due now" message.

I'm not even worrying about DST on my win2k servers. They'll either update with the windows time service, or they'll be off for a few weeks. Worse case scenario for things I'm personally responsible for is that people cant authenticate for awhile because the time on the server is different than the DC. (which, if I recall correctly, shouldn't happen unless its more than a few hours off).

Everything else? Well, I could still give a shit... except that thanks to all these exchange updates I had a dozen fucking calendar reminders pop up for appointments in the past and had to reaccept items I had already accepted.


 
[User Picture] From: billyfleetwood
Date: March 9th, 2007 - 03:50 am
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I'm guessing that the reason the apple logo was switched out was because apple *didn't* pay/and or approve. I once worked on ad campaign in which apple was officialy involved, and they were quite stringent with their guidelines about how we could show an ipod considering it wasn't an official Apple advertisement, and there was another product involved. Understandable, to a certain degree, but they were exeptionally hardheaded. Although, should the whole shoes talking to your ipod concept not catch on, they can step back and pretend they werent involved.

I'm guessing in the case of the pill commercial, someone in legal just told the art director to cover their ass, and apple wasnt even involved.


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 03:53 am
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I dunno man I'm a little dubious. I'm thinking money still changed hands; otherwise they'd have used a Dell or a Gateway or an HP and ONE of those sorry motherfuckers would have paid nicely for the privilege.

All else failing, they'd have used a "generic" laptop instead of something that was CLEARLY a macbook. I don't think macs so strongly resonate with "women who need birth control" that you'd give a free boost to apple instead of just going generic if they weren't willing to pony up something.


 
[User Picture] From: jette
Date: March 9th, 2007 - 04:20 am
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I'm pretty sure the bc commercial with the shorter period is a covered-up dell, but that there's another bc commercial with an apple.


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 05:51 pm
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Maybe the company has a commercial with a covered-up dell, but the one I saw was very definitely a covered-up iBook. Backlit logo on the clamshell aside, there's no mistaking the Mac keyboard.


 
[User Picture] From: jette
Date: March 9th, 2007 - 07:31 pm
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Are we talking about the ad where the girl is hanging out at home pouting (in my memory she's wearing a tank top and shorts), and then she googles up some new birth control that will cut her period down to three days, and then she makes a date? The point of the ad being you can have two more days of casual sex a month with their pill? Because you're young and single and too shy to bestow a fellow with his red wings on a first date?

There is another ad with the goofy fallopian tube logo over what is absolutely a mac that may or may not be for the same product.


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 07:36 pm
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Uh, that sounds basically right, but to be honest 1. I was drunk and 2. I was paying more attention to the computer than to the actual advertisement.

Maybe if the girl had been wearing less I'd have noticed more about the rest of the ad. =)


 
[User Picture] From: jette
Date: March 9th, 2007 - 07:55 pm
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home sick today, watching tv

Oh god, you're so right. She is using a mac, it's another ad with the dell! Also the girl is wearing jeans, not shorts. Everytime I see it, my mind draws in a tank top and panties wear her jeans and hoodie should be.

HEY JIMBO WE ARE BOTH TOTAL DORKS FOR NOTICING WHAT KIND OF LAPTOPS ARE USED IN ADS.


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 08:45 pm
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Re: home sick today, watching tv

Let's be fair to ourselves here; maybe we wouldn't have noticed if she WERE in fact only wearing the tank top and panties you keep fantasizing her in. =)


 
[User Picture] From: blue_canary
Date: March 9th, 2007 - 04:09 pm
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I really want the logo to be a uterus. They could call the line computero and have campaigns about the birth of technology. Super sweet!


 
[User Picture] From: jimbojones
Date: March 9th, 2007 - 05:53 pm
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Or instead of the birth of technology, the raping of the consumer. NEW LOGO FOR MICROSOFT!


 
[User Picture] From: scarlett723
Date: March 9th, 2007 - 10:30 pm
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hahaha, i don't know why, but this strikes me as completely hysterical. I bet Planned Parenthood would buy their computers exclusively from them.

(I would also like to take this opportunity to thank firefox for spell check. I was just having trouble with exclusively).


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