September 4th, 2005

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01:38 pm - oh my.
Up until today, I had never seen a purely Spanish language advertisement on any of my local TV stations (in Columbia, SC).  Some bilingual ones, yes.  But purely Spanish?  No.  That changed today, however... with a purely Spanish "we will arrest your ass if you drive drunk" public service announcement.

That seems a little... er... "politically unfortunate."

Is it just me?

Current Mood: flabbergasted

(7 comments | Leave a comment)


From: (Anonymous)
Date: September 4th, 2005 - 07:40 pm

[User Picture] From: jimbojones
Date: September 4th, 2005 - 08:26 pm
Let me try running this one by you again:

The ONLY entirely spanish language commercial on this television station is one threatening drunk drivers. Repeat, the ONLY one. There are a few bilingual commercials on the same station - commercials in alternating English and Spanish - but this is the only one that is purely in Spanish, as though it were unimportant whether non-Spanish-speakers could understand it or not.

There's a pretty easy inference to draw there.

[User Picture] From: staringgoldfish
Date: September 4th, 2005 - 09:00 pm
I would disagree, as there are plenty of English-only "You better not drive drunk or we'll getcha!" commercials.

[User Picture] From: jimbojones
Date: September 4th, 2005 - 09:15 pm
There are plenty of English-only EVERYTHING, though, because the vast majority of the population speak fluent English. Well over 95%, I'd think.

[User Picture] From: discogravy
Date: September 5th, 2005 - 05:45 am
man, i wish i could tell you the last time i saw an english-only ad.

[User Picture] From: lindapendant
Date: September 4th, 2005 - 09:39 pm
Just curious, but is it a cop (actor playing cop) delivering this message, and is he a white guy speaking spanish ? It's bad enough as it is, but would they be idiotic enough to use a WASP ? I'm also surprised they broadcast bilingual ads there, it's never been done here in Montreal.

[User Picture] From: jimbojones
Date: September 4th, 2005 - 10:14 pm
The folks in the commercial are basically all could-be-anglo, could-be-hispanic types. Nothing very extreme either way.

And, really, no bilingual ads there? They're fairly uncommon here, but probably 5-10% of our television ads here will be part english, part spanish. Usually for low-end used car dealers, check cashing places, stuff like that.

From: cpf
Date: September 5th, 2005 - 08:35 pm
That happened to me recently as well. But I tend to watch quite a bit of Spanish language programming - when two of the ten (non-shopping, non-religious) channels you can get over broadcast are in Spanish you almost have to, plus the game shows, soccer and boxing kick ass - so it didn't really occur to me until the next commercial was in English that I wasn't watching Univision or Telefutura.

Can't remember what the commercial was for, but the Spanish channels' commercial breaks are positively clogged with PSAs. One or more every break. And they're all basically "don't do drugs", "learn English already", or "help poor people in other Spanish speaking countries." None of which are particularly P.C. when you think about it.

Then again, most of their shows are about exposing cleavage and ridiculing gay men so it's not like there's a whole lot of P.C. going on at all. It's just bleeding over into the English channels on occasion.

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