User adoption? Immediate and heavy, baby. Everybody loves Instant Pestering.
OH yeah, and I'm taking another course this semester! The engineering list distributed a "hey come take my class" email for MSCI/GEOL 580, Satellite Oceanography. Pretty nifty stuff; plenty of high-tech gadgetry and how to play with satellite and airborne imagery, and all sorts of other remote sensing stuff. I read the syllabus, thought for a second and fired off emails to Tim (the president) and Trey (my main POC) along the lines of "is this as relevant to the company's work as I think it is? Should I take this?" and got responses to the effect of that's a good idea, thanks, you should take that and learn the latest remote sensing techniques and bring some expertise into the office. Hell yes. So I snagged the last seat yesterday morning.
I could go on and on about how much happier and more productive this job and this environment is making me (and I'm not promising that I won't, some other time), but I think you get the idea. =)